BLACKSWAN is a Swiss Foundation keen on supporting the research of rare diseases. The logotype and typography come from the idea of using political language to announce the urgency of their message. The red color chosen for the identity is slightly dark and evokes a kind of revolutionary feel. It also works well because of its association with the medical trade and institutions. Thanks to our discovery, WROP technique (Water Random Offset Printing), we were able to visualise the concpet of rarity. This is the first analogic random cover ever printed in an offset printing machine.