The Luff’s 2013 campaign is about “accident”. We had explore the poetry of “randomness” and accident few years ago, while discovering the “water random offset printing”, WROP, a technique that allows us to generate visual signs directly on the printer machine. For the festival we worked on the realation between visible and hidden, between censorship and accident. People wont be able to read the entire communication at the first sight, they need time to discover, by pealing of layers of images one after the other.
Poster 89,5 x 128 cm
Water Random Offset Printing